Continental Tires CrossContact UHP 295/40R21 111W XL BSW

Continental AG is the fourth largest manufacturer of tires in the world. First established in 1871, the company has been innovating since its inception. Their goals have always been to build a sustainable, viable way for regular people to get around. While they have a great line of grand touring tires, they have a soft spot for the average family driver. Their current tire models cover all sorts of conditions and span both on-road and off-road varieties. Continental's approach is to give the consumer enough choice to find a tire that suits their work and play. So far, this approach seems to be working. Continental has been pushing the envelope for decades in its tire construction and engineering feats. The company's firsts include the first tubeless tire to be manufactured in Europe in 1955 and the first winter tires, which entered the market in 1952. Today's Continental tires come with even more advanced technology. The proprietary ContiSense and ContiAdapt propose that tires monitor themselves and let the driver know when issues arise. While these technologies aren't up for consumer purchase just yet, it's only a matter of time before it gets there. Until now, we'll just have to make do with the concept cars that boast these brilliant innovations.